Should a luxury company sell through Internet ? E-commerce is developing: net-a-porter is probably the best example; Pomellato just announced that it would open its e-boutique. But how about luxury e-commerce in China ? According to Aline Conus, CEO of  Chinese based e-luxury brands, e-commerce can be a good opportunity if companies accept one condition: the management analogy is less the “one stop shop” exemplified by a yearly contract with a provider like Fedex, but more like “pizza delivery”, with drawbacks like no insurance and the need to deal with several logistic partners. But it does work and it can represent an interesting opportunity if the management is able to challenge its mental frame.


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E-Notam’s founder, Aline Conus, said, ‘The limited edition versions of the Liverpool Encyclopedia are true luxury items.  Designed in Great Britain to the highest specifications and produced by companies with generations of experience in craftsmanship, they represent the best of British goods. That they are autographed by some of the men who made Anfield history makes them truly unique products. I’m confident that the combination of collectability and high production values will make them especially attractive to Liverpool’s overseas fan base.

 

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